We see that 20% of your digital assets can help enable your sales teams’ 80% of the conversations. You can start small and still have a significant impact on enablement.
Marketing is strapped for resources and there is no good time to revamp your content. Sales Kickoffs offer a great opportunity to up your content.
If you are like any marketer, you are always hounded by your sales colleagues for latest collateral and intelligence that
Everyone agrees that Case Studies are effective and super-important. Yet, marketing teams could be creating more Case Studies. We always
Organizations, big and small, are putting a lot of marketing content on their website. With the continued success of inbound
Marketing and sales collateral is essential to your company’s success. And for young and small organizations, using Dropbox to store
In the B2B world case studies are ubiquitous. They are an important vehicle to demonstrate credibility to your customers and
Win Analysis and Case Studies are popular collateral vehicles for B2B marketers. They both are important to demonstrate credibility and scale
“We need to first upgrade our CRM platform before we take on a sales enablement platform”. This is a common
We all recognize that content is crucial in sales enablement. Every organization has a set of content that they make